Innovation & New Product Development

Brand Management: Connecting Emotionally with Your Audience

Embark on an exciting learning journey with our Brand Management course, carefully crafted to equip you with the skills and knowledge needed to build and maintain strong, emotionally resonant brands in today’s competitive market. This course is ideal for professionals looking to deepen their understanding of brand strategies and connect with audiences on a meaningful level.

Course Structure:
This course is delivered in three comprehensive classes:

Introduction to Brand Management & Brand Development:
This foundational class covers the key principles of brand management, the process of creating and developing a brand, and the importance of brand positioning in the market.

Building Brand Identity & Emotional Connection:
This module focuses on the elements that form a strong brand identity and how to create emotional connections with your target audience through storytelling, design, and messaging.

Brand Equity & Brand Loyalty:
This final class explores strategies for building brand equity, sustaining brand loyalty, and measuring the long-term success of your brand in the market.

Resource Person:
Sazzad Hassan DBA
Facilitator, Western State University

Contact Information:
For inquiries or further information about this course, please contact Mr. Mustasim at +880 17 4282 7823.